DJX Announces Pop-Up DAYZ: A Collaboration With Purpose

DJX Pop-Up DAYZ—an exciting, real-time collab between DJ LIFE, DJX, and DJ DAYZ brings brands, DJs, and influencers together in key local markets.

DJX proudly unveils DJX Pop-Up DAYZ—an exciting, real-time collaboration between DJ LIFE, DJX, and DJ DAYZ that brings brands, DJs, and influencers together in key local markets. This limited opportunity is more than a tour—it’s a movement. 

“We’re putting purpose on the road,” says James Day, a celebrated DJ and community builder. “This is about forging authentic connections and bringing the culture straight to the heart of communities. It’s about connecting with DJs in their markets.”

Since 2024, DJX Pop-Up DAYZ has had a powerful impact driving real benefits: DJs are getting hired for new gigs, local businesses increasing revenue, and building bridges as established DJs educating the next generation of talent.

From the very beginning, DJX Pop-Up DAYZ initially served as a journey on the road to DJX. What started as an initiative to bring the DJ community together, offer participating DJs a chance to win free tickets to the event, and allowing DJs of all styles and ages play sets at pop-up locations across the East Coast – across multiple cities in route to Atlantic City for DJX – has grown into something way larger than any of us could have even anticipated.

That’s why we’re taking this on tour—to amplify this impact nationwide! 

Shawn Hazan, CEO of Hazan Media Group, adds, “DJs are more than performers—they drive economy. We’ve seen firsthand how these pop-ups fuel opportunity. This initiative builds on the incredible momentum we’ve seen. DJs aren’t just performing or producing—they’re catalysts. We’ve witnessed pop-up events driving real opportunities: more DJs hired, local stores boosting revenue, and communities coming together. That’s why we’re taking this on tour—to amplify that impact.”

With a fully wrapped DJX x DJ LIFE Lexus—part mobile studio, part content hub—this limited venture offers a rare pathway for brands to drive their presence into the heart of DJ culture all year long.