DJX Pop-Up Dayz: One Car, One Community, One Culture, One Route to DJX

We’re putting a fully wrapped DJX x DJ LIFE Lexus on the road – a mobile content studio & pop-up DJ booth, party, and ticket drop machine all in one.

This summer, DJX isn’t just a destination – it’s a future-forward movement. We’re thrilled to introduce DJX Pop-Up Dayz, a real-time DJ experience rolling up the Eastern Seaboard – connecting DJs, creators, producers, and communities on the road to the largest, longest running, and most impactful gathering of DJs in the Americas at the Hard Rock Hotel & Casino in Atlantic City, NJ, from August 11-14, 2025. 

In collaboration with DJ Dayz, DJX invites you to be a part of DJX Pop-Up Dayz - the East Coast mix of DJ pop-up experiences, with a purpose. We’re putting a fully wrapped DJX x DJ LIFE Lexus on the road – a mobile content studio & pop-up DJ booth, party, and ticket drop machine all in one. 

What can you expect? Pop-up appearances. Social drops. Ticket giveaways.

No set locations. No press releases. Just real pop-ups in real cities, with real DJs. Where it lands, someone wins. Where it shows up, something gets posted. Where it stops, people gather. It includes the common thread for ALL DJs… passion! Keep an eye out on our socials to join the movement!

It’s not about being seen, it's about being heard, and DJX Pop-Up Dayz offers another incredible opportunity to COME TOGETHER. DJs in every city along the route will be featured, tagged, and acknowledged. If you rep your town, this is your chance to get down with and play with DJ Dayz before the doors even open on August 11th.

And when we get to Atlantic City? The vehicle will be parked inside the Brand Box on the DJX Show Floor. As a tribute to the road, the culture, and everyone who helped shape the journey, those who received tickets on the DJX Pop-Up Dayz tour will be invited for an on-site shoot on the show floor in #605; shoutouts included.

DJX Pop-Up Dayz was built for inclusion, not elitism. It’s for ALL DJs, not just the exclusive few hoping to be invited. The route to the future starts with unity, not ego.

This is your show. This is your ride. Grab your music… we’re coming through!

Running since 1990, DJX, produced by DJ LIFE and Hazan Media Group, is the premier global event for the DJ industry. As the largest, longest running, and most impactful gathering of DJs in the Americas, DJX is where DJs, artists, radio stations, mix-show hosts, brands, retailers and industry leaders connect in person to celebrate music, innovation, and education. Highlights include the industry’s largest show floor, After Dark events, and nearly 40 educational sessions. 

For the DJX Pop-Up Dayz journey & more, register for your DJX ‘25 passes today, HERE.