DJX ‘26 Education: How DJs Can Expand Into AV/Event Production
DJ vet Jeffrey Powell of 2 DJs 1 Mic will deliver a practical blueprint for expanding into audio, video, lighting, and event production — all designed to increase per-event revenue, win larger clients, and future-proof careers.
Atlantic City, N.J. – Many DJs know that client expectations are rising. But the good news is that today's DJs are uniquely positioned to grow beyond music and step into higher-value event services. Of course, these events demand production-driven experiences, so the DJs who offer integrated solutions beyond music differentiate themselves, retain clients longer, and unlock revenue streams their competitors can't access. At DJX ’26, DJ vet Jeffrey Powell will deliver a practical blueprint for expanding into audio, video, lighting, and event production — all designed to increase per-event revenue, win larger clients, and future-proof careers.
“Beyond the Booth: A Blueprint for DJs to Expand Into AV/Event Production”
This isn't theoretical — it's the direction the market is already moving, and the Dallas-based Powell, co-host of nationwide podcast 2 DJs 1 Mic, will impart his real-world experiences as a working DJ and AV professional. The framework is transferable across private events, corporate work, venues, houses of worship, schools, and production-based opportunities. At DJX ’26, he’ll present:
A clear blueprint for expanding beyond DJ-only services without diluting brand or performance focus
Which AV services make sense to add first and how to enter the space strategically
Practical guidance on pricing, packaging, and positioning AV to increase per-event revenue
How to avoid common scaling and equipment-investment mistakes that limit profitability
A step-by-step roadmap to build a sustainable production arm alongside an existing DJ business
DJs at any business size who want to increase revenue per event, differentiate from competition, and explore production services as a growth path — whether solo operators or running a multi-op company – this session is for you!
Join us at the Hard Rock Hotel & Casino in Atlantic City from August 10-13 for DJX ‘26—This is where it all happens, all in one place, under one roof, at one time. Demo and shop for the latest gear and explore cutting-edge technology trends. Take part in interactive experiences, next-level education, and network with top DJs, producers, brands, and thought leaders - because real opportunities happen through eye contact and handshakes. Grab your passes now and set the standard in '26.
For over 35 Years, DJX, produced by DJ LIFE and Hazan Media Group (HMG), is the premier global event for the DJ industry. As the largest, longest running, and most impactful gathering of DJs in the Americas, DJX is where DJs, artists, radio stations, mix-show hosts, brands, retailers and industry leaders connect in person to celebrate music, innovation, and education.
Secure your passes for DJX ‘26 today, HERE.