DJX ‘26 Education: New-Age SEO Session for DJs
At DJX’26, industry pro Brian Lawrence will show you how to navigate these ever-changing waters, so that you can do better business right away.
Atlantic City, N.J. – If you haven’t noticed, the SEO game has completely changed… for DJs and every entrepreneur. Wedding couples and others planning corporate and private events aren’t just typing keywords anymore – they’re asking questions to AI engines like ChatGPT, Claude, and Perplexity. They’re skimming results in seconds, checking reviews, and making snap decisions based on what feelscredible, not just what ranks first. At DJX’26, industry pro Brian Lawrence will show you how to navigate these ever-changing waters, so that you can do better business right away.
“From Browsing to Booking: The New Age of SEO for DJs”
In this eye-opening DJX session, Brian Lawrence – industry veteran, co-author of From Browsing to Booking, and trusted consultant, web designer and SEO resource to some of the most prominent names in entertainment like Joe Bunn and Jason Jani – will decode the new SEO landscape and show you how to thrive in it. DJX attendees will learn:
What still works from traditional SEO – and what’s officially dead.
Ask Engine Optimization (AEO): How to position your website and reviews to be the answer when couples ask AI-driven questions.
AI & SEO Together: Using ChatGPT, Claude, and Perplexity to create smarter, faster, and more personalized content that gets you booked.
Social Media’s SEO Power: Why your Instagram reels, TikTok clips, and Google reviews are now signals Google (and AI engines) can’t ignore.
The Real Goal: Shifting your mindset from chasing metrics like “rankings” to building systems that generate more leads, more inquiries, and more bookings. This will include making your website more inclusive and client centric, how to effectively use calls to actions and enhancing your contact form allure.
Lawrence has presented at national conferences, co-authored with Alan Berg, and guided hundreds of wedding and event businesses toward higher visibility and stronger conversions. His blend of insider strategy, practical execution, and client-centric storytelling will give DJX attendees an immediate edge over their competition. If you want 2027 to be your best booking year yet, this is the session you can’t afford to miss. Find more about Lawrence at brianlawrence.com.
Join us at the Hard Rock Hotel & Casino in Atlantic City from August 10-13 for DJX ‘26—This is where it all happens, all in one place, under one roof, at one time. Demo and shop for the latest gear and explore cutting-edge technology trends. Take part in interactive experiences, next-level education, and network with top DJs, producers, brands, and thought leaders - because real opportunities happen through eye contact and handshakes. Grab your passes now and set the standard in '26.
For over 35 Years, DJX, produced by DJ LIFE and Hazan Media Group (HMG), is the premier global event for the DJ industry. As the largest, longest running, and most impactful gathering of DJs in the Americas, DJX is where DJs, artists, radio stations, mix-show hosts, brands, retailers and industry leaders connect in person to celebrate music, innovation, and education.
Register for DJX ‘26, HERE.