DJX ‘26 Education: How to Boost Your Sales Game
At DJX’26, Maryland mobile Jared Rosen will explain why the challenge to growth isn’t about their sales skills, but rather who they’re selling to.
Atlantic City, N.J. – In the sales game, many single- and multi-op DJs focus on lead sources they don’t control, such as Google Ads, Facebook Groups, and paid directories like The Knot and WeddingWire. In the race to make a sale, they often end up competing mainly on price. At DJX’26, Maryland mobile Jared Rosen will explain why the challenge to growth isn’t about their sales skills, but rather who they’re selling to. Most DJs think their job is to sell to the end-client. In reality, the most reliable growth comes from building relationships with the people who influence the end-client: venues, planners, photographers, and community centers of influence.
“Stop Selling to the Wrong Person – and Really Grow Your Business!”
In 2025, approximately 80-percent of Jared Rosen’s Epic Events’ revenue came directly from referrals. By shifting his focus from chasing clients to cultivating referral partners, he’s increased close rates, raised revenue per event, filled weekday calendars, and created the ability to charge premium rates.
After this detailed session, DJX attendees will walk away with a framework to identify and prioritize the right referral partners, a system for building know/like/trust through consistent networking and community presence, strategies to turn networking into measurable bookings, and a plan to shift from transactional sales to long-term referral pipelines. This seminar will challenge DJs to grow their businesses through predictable, relationship-driven referrals, rather than competing solely on leads they don’t control. Boost your sales game at DJX’26!
Join us at the Hard Rock Hotel & Casino in Atlantic City from August 10-13 for DJX ‘26—This is where it all happens, all in one place, under one roof, at one time. Demo and shop for the latest gear and explore cutting-edge technology trends. Take part in interactive experiences, next-level education, and network with top DJs, producers, brands, and thought leaders - because real opportunities happen through eye contact and handshakes. Grab your passes now and set the standard in '26.
For over 35 Years, DJX, produced by DJ LIFE and Hazan Media Group (HMG), is the premier global event for the DJ industry. As the largest, longest running, and most impactful gathering of DJs in the Americas, DJX is where DJs, artists, radio stations, mix-show hosts, brands, retailers and industry leaders connect in person to celebrate music, innovation, and education.
Secure your passes for DJX ‘26 today, HERE.